I’m sure there are candidates we don’t even know but this not knowing is a problem.
When Steve Jobs came back to Apple he knew they had shoestring budget. He leveraged the
benefits of free press by being secretive about products and letting a few juicy rumors
loose so that the press could ruminate on them.
I get it ..we’re Seattleites we wear denim to work, we’re down to Earth people but we can still crow a bit and hype ourselves. Look no further than the Seahawks. I see people all over traveling and holding up blue 12 banners. I wear my Seahawks gear …no one laughs anymore. They’ve done a fantastic job of fan engagement and interaction and they should do more.
What this program could be and represent is tantalizing.